ecommerce
Why e-commerce and online advertising have still so much room to grow - and how the US is falling behind in the digital experience
Today, US E-commerce is ~$450 billion per year - out of $5 Trillion in US retail spending (or only just about 10%) which is just a fraction of the $12 trillion per year US consumer spending - so which sectors are up next for transformation (hint: restaurants, groceries, insurance, etc.). With 10% of e-commerce vs. total retail consumer spending, the US trails China, South Korea and even the UK with multiples...
Online advertising is worth $220 billion today, reaching ~40% of ad budgets, but there is another $500 billion left globally in the non-advertising marketing spend (direct marketing, product placement, events, etc).
Asia now generates more mobile data than North + South America plus all of Europe together... indicative of their spending power. Click here to read more »
