Rent-A-Bike in Brussels - Villo Part 2

This weekend everyone seems to be talking about the success of Villo - the rent-a-bike stations which have popped-up everywhere in downtown Brussels. Because of the free subscriptions until January 1st, 2011 and a great marketing campaign, Villo has been able to grow its subscriber base big time over the past few months. So, time for VRT De Redactie to do a news-item, and yes, they picked me for their interview session :-).

A copy of the De Redactie Flash Movie is located here. My prior article on the Villo service is still available here.